Sony Picture Classics have released the trailer for Documentary for Morgan Spurlocks THE GREATEST MOVIE EVER SOLD or its proper title POM Presents:The Greatest Movie Ever Sold. Doc movie delves into advertising within advertising and the doc follows how got round to paying for this films through the advertising he got during this movie!Confused? Really the morally of this story is how advertising controls our lives. If youve seen Spurlock’s other movie SUPERSIZE ME you’ll know he’ll go to great length’s to prove his theory, this time he may not live on MacDonalds only for a month but he’ll go to prove advertising is with us all the time probably in a more lighthearted approach.No word on a British Release date just yet however the movie is now doing the rounds of the film festival network so your chances are higher at the film fests than a UK cinematic release.
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Filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.