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Stella Artois is launching the ultimate film fan’s competition offering would-be stars the chance to play Jacques d’Azur, the legendary ‘King Of Cannes’, in the highly anticipated biopic of his life.  In addition to playing the leading role in the film, the lucky winner will also attend the prestigious Cannes Film Festival where the movie will premiere, and will receive movie star treatment throughout their trip.

Following Jacques d’Azur’s mysterious disappearance in 2010, Stella Artois launched a search for his rightful heir who was treated to Jacques’ week at the Cannes Film Festival.

Having been missing for over a year, Jacques is presumed dead, and all of Hollywood eagerly anticipates the movie of his life.  But the greatest challenge still lies ahead – no actor can be found to play the leading role.

Stella Artois is now kicking off the search for the perfect leading man, using the latest in digital technology to ensure would-be Jacques’ from far and wide have the chance to audition.

The winner of this once in a lifetime opportunity will jet off to Cannes to film their part, and will then be treated to a five star experience befitting their newfound celebrity. The glamour and excitement of the Cannes Film Festival awaits this rising star who will travel in style to the jewel of the French Riviera and will literally be the star of the show from start to finish.

In true film star style, the premiere will be followed by a star studded party at Chez Jacques’, Stella Artois’ luxury, invitation-only lounge at the Carlton Hotel’s exclusive beachfront property in Cannes.

This amazing competition launches on March 1st when entrants can visit to film their audition tape alongside their beautiful leading lady using the latest in webcam and video editing techniques. To enter, budding movie stars will film their scenes on their webcam and this footage will then be seamlessly morphed with the leading lady’s scenes to produce a casting film which would-be Jacques’ can share with their friends and family online. On April 1st, all submitted casting tapes will be put before our panel of distinguished judges who will select a short list of 200 Jacques’ hopefuls, to be announced on April 5, 2011.  The star of the film will be chosen from this short list.

Alexander Lambrecht, Global Marketing Manager at Stella Artois, says “To celebrate our Cannes Film Festival sponsorship and the ‘King of Cannes’, Jacques d’Azur, we’re offering one lucky fan the experience of a lifetime.  Now, Stella Artois fans around the world will have the chance to see their own creation online, and one fan will appear on the big screen at the home of the world’s most prestigious event in the film industry calendar, the 64th annual Cannes Film Festival. This truly is a once in a lifetime opportunity and we can’t wait to meet our new leading man.”

Would-be leading ladies need not miss out on all the fun – the online casting call also offers the opportunity to audition for a starring role playing opposite the legendary Jacques d’Azur.


Visit now  for details and to apply


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